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April 26th, 2012, 09:00 GMT · By Filip Truta

With over 550,000 apps on the Apple App Store, getting noticed becomes increasingly difficult. Is the app “Gold Rush”, as Steve Jobs put it, about to end? We don’t think so. Finally there is a cost-effective way for developers to increase their market reach.

Seattle, WA (PRWEB) April 26, 2012

Lumen Spark today released Alau.me, an iOS App Referral Tracking Platform. Alau.me allows app developers to create short referral links pointing to their app on the App Store and then track download conversions. In other words, track not just how many people clicked the link, but how many people went on to download and use the app.

“This is a great tool for anyone trying to promote a mobile app.” – said Brian Sabino, Lumen Spark co-founder. “Developers can now track end-to-end conversions from web, print and social media. With the rapid adoption of QR codes, this is a must-have solution for any developer who wants to see what messaging really drives downloads and refine their app marketing strategy”.

But there is so much more to it. Alau.me makes it easy for developers to create a referral program for their app – an important tool when it comes to app promotion. Once integrated, every user gets a unique referral link, which they can share with friends and followers via Facebook, Twitter or email.

“Now developers can reward end users for spreading the word about their app. In case of games for example, they could unlock additional levels. Word of mouth is incredibly powerful – that’s largely how Netflix and Dropbox grew to millions of users.” – added Christoph Zelazowski, Lumen Spark co-founder. For more information, watch the video on http://alau.me homepage.

Founded in 2009, Lumen Spark is a privately held software development company based in Seattle, Washington. With a focus on ease-of-use and meticulous attention to detail, Lumen Spark delivers best-of-class productivity software and development tools.

Apple, App Store and iOS are trademarks of Apple Inc. in the U.S. and other countries. QR Code is a trademark of DENSO WAVE Inc. in Japan and other countries. Other company and product names may be trademarks of their respective owners.

Christoph Zelazowski
Lumen Spark
206 498 8651
Email Information

This may be a minority viewpoint — in fact, I’m positive it’s a minority viewpoint — but I get far more excited about new versions of Apple’s iOS than I do about new iPhones and iPads. There’s only so much Apple can do to reinvent hardware that will always consist of thin slabs of glass and metal, but the potential to improve iOS is infinite.

So I’m excited about the company’s Worldwide Developer Conference, or WWDC for short. The company announced that it was holding the 2012 edition starting on June 11 in San Francisco this morning — presumably kicking off with a big keynote with lots of news — less than two hours later, the event sold out.

Apple’s WWDC site doesn’t explicitly say that it will be unveiling iOS 6 at the conference, but it seems like a good bet. With only six weeks to go until WWDC, the company surely isn’t going to hold another event to introduce the new version. And it needs to give developers the details and distribute beta versions so that the software is ready for the release of the new iPhone later this year.

(At least I’m assuming that when the the new iPhone shows up, it’ll be running a new version of iOS.)

At some point between now and June 11, I’ll share more thoughts about what I’d like to see in the new version of iOS — most of which involve making the iPad into an even more remarkable personal-computing device. But if you’ve got an iOS wish list of your own, I’d love to hear it right now in the comments.

Capcom is bringing its classic fighting game Marvel vs. Capcom 2 to the iPhone.

The publisher announced the mobile title is available now on Apple’s App Store, and works with the iPod Touch and iPad.

The game features a Flick Button mechanic, which Capcom says will let players pull off more advanced attacks with swipes of the touch-screen.

All the original game’s characters and features, such as the ability to tag in other brawlers during battle, will be available.

The game sells for $4.99, but will be available for $2.99 until May 6.

In the Star Trek universe, the tricorder is a handheld device used by Kirk, Spock, and various red-shirted crew members to make detailed scans of unfamiliar planets and even less familiar life-forms. It can be used in sick bay to diagnose intergalactic patients, and in engineering to find which part of the warp core is …

Apple is now accepting nominations for its annual Apple Design Awards given out during WWDC. Apps that are well-designed, state of the art, and innovative—and available via the App Store or Mac App Store—are eligible for consideration.

Apple has been giving out its Apple Design Awards, or ADAs, since 1996. Every year the criteria used to choose winners changes; in 2006, for instance, there was an award for “Best Scientific Computing Solution,” while the 2009 awards has a category for “Best iPhone OS 3.0 Beta App.”

In 2010, Apple famously limited the awards to iPhone and iPad apps only. This prompted the Ars staff to give out “Ars Design Awards,” recognizing some outstanding OS X developers. Apple returned to handing out awards for Mac apps in 2011, though only if those apps were distributed via the new Mac App Store. That same limitation still applies to OS X software this year.

Apple hasn’t specified what categories it will give awards for, though the company is asking registered developers to nominate apps based on three criteria: “well-designed,” “state of the art,” and “innovative.” In other words, is the app engaging and easy to use? Does it use the latest hardware or OS technologies? And does it offer a “revolutionary, inspiring” user experience?

If you were picking such an app available from the App Store or Mac App Store, what would you choose? Are there apps outside the Mac App Store that also deserve recognition? Let us know in the comments, as we may very well resurrect the Ars Design Awards this year to recognize those who don’t sell through the Mac App Store. What do you think?

Apple CEO Tim Cook delivered one of his zingiest zingers to date when asked during an earnings call Tuesday whether he thought the markets for tablets and laptops would eventually converge — a not-so-subtle reference to Microsoft’s plans to have its forthcoming Windows 8 operating system work on both tablets and PCs.

Cook didn’t mince words in his response.

“Anything can be forced to converge, but the problem is that products are about tradeoffs and you begin to make tradeoffs to the point where what you have left at the end of the day does not please the user,” Cook said. “You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.”

While Apple hasn’t embraced the toasterator approach to the extent Microsoft has, its OS X operating system, which runs on Macs, looks increasingly like its iOS operating system, which runs on iPads, iPhones and iPod touch devices. 9to5Mac declared the most recent version of OS X, Mountain Lion, evidence that the “iOS-ification of OS X continues” and pointed out that Mountain Lion “brings even more popular iOS features to the Mac platform,” such as Twitter integration, iMessage, and a Notification Center.

If Microsoft is pursuing the fridge-cum-toaster strategy, then maybe Apple’s taking the knife-cum-blender approach: Sure, it’s not whole-heartedly merging its mobile operating system with its desktop operating system, a la Microsoft, though it’s certainly taking bits and pieces from iOS and mixing them with OS X.

Cook’s Microsoft jab sparked a flurry of commentary in the Twitterverse. Microsoft spokesman Frank Shaw tweeted, “must be a typo. it’s not a toaster/fridge. It’s a toaster/oven. Those seem pretty popular. Just saying. #win8 #toasterovenFTW.”

The newly-birthed Twitter account @FridgeToaster got what might be the final word on the matter: “Hey, Tim Cook: Bite my shiny metal ass,” it tweeted.

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New iOS Identity Certificates allow organisations to control mobile device access to key business applications

London, UK (PRWEB) April 24, 2012

GlobalSign (http://www.globalsign.co.uk), one of the leading providers of Digital Certificates worldwide, is pleased to be able to demonstrate its new iOS Identity Certificates for iOS Device Authentication at Infosecurity Europe 2012, London. iOS Identity Certificates are designed specifically for use with iOS devices (iPad, iTouch, iPhone, etc.) to allow two-factor authentication to control access to corporate business services such as Exchange, ActiveSync, VPNs, WPA2, and Enterprise Wi-Fi networks.

Mobile devices have long been indispensable tools for any Enterprise or employee. The consumerisation of non-PC devices has led to a huge increase in the “Bring Your Own Device” (BYOD) culture within today’s business, with IT managers struggling to balance security with executive driven mandates to increase productivity by allowing such devices access to corporate networks.

iOS devices are now dominant in the workplace, accessing cloud services at nearly double the rate of Android. This is not unexpected given that Mobile/Tablet Operating System Trends (March 2012) data by NetMarketShare showed iOS had a 59.87% market share compared with 18.66% by Android. While this increased level of connectivity is beneficial for the Enterprise, opening sensitive business services to mobile device users creates serious security risks and vulnerabilities that must be addressed.

GlobalSign’s iOS Authentication solution mitigates these risks by allowing two-factor, certificate-based authentication. Network Administrators can issue Identity Certificates to known mobile devices, allowing users to access business services without relinquishing employee control of their mobile devices. The solution also allows administrators to ensure devices follow basic security policies, such as activation and minimum requirements for passcodes.

iOS Identity Certificates are managed via GlobalSign’s Enterprise PKI (ePKI) solution, a robust SaaS platform for managing multiple Digital Certificates. Key benefits to the ePKI service include:

– Easy management of Certificate lifecycles (issuing, revoking, cancelling, reissuing, etc.)

– Streamlined distribution of configuration profiles using the iPhone configuration utility,

        including passcode policies, Wi-Fi, VPNs, Exchange ActiveSync, or applications

– Simplified Certificate delivery with over-the-air enrolment

“The increased risk that come with mobile devices accessing corporate networks will be a hot topic here at InfoSec in London this week, and we believe GlobalSign’s iOS Identity Certificates are a perfect fit for the “bring your own device era”, said Lila Kee, Chief Product Officer, GlobalSign.” Organisations need a simple, cost-effective device authentication solution that allows IT managers to balance employee desire to use their iOS devices for work and the need to protect against unauthorised access to business applications.”

Enterprises can purchase iOS Identity Certificates for as few as 5 users, starting at an introductory pricing of £145 per year. Other volume pricing and validity periods are available; please contact GlobalSign directly to learn more.

For more information on GlobalSign’s iOS Authentication solution, please visit http://www.globalsign.co.uk/ios-authentication/ or visit Stand C81 at Infosecurity, Earls Court, London 24-26 April 2012 for live demonstrations.

About GMO GlobalSign

Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL Certificates, EV SSL, Managed SSL Services, S/MIME email security and Code Signing for use on all platforms including mobile devices. Its Trusted Root solution uses the widely embedded GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft Certificate Services and internal PKI, eliminating the costs of using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF documents, certified transcripts and e-invoices. These core Digital Certificate solutions allow its thousands of authenticated customers to conduct secure online transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. The company has a history of innovation within the online security industry and has offices in the US, UK, Belgium, Japan, and China.

About GMO Internet Group

GMO Internet Group is one of the most comprehensive providers of industry-leading Internet services worldwide. As well as domain registration, web hosting, ecommerce, and payment processing businesses that each hold the top share in their respective markets in Japan, services operated by the group include Internet advertising, search engine marketing and research. Global online security brand GlobalSign and major Japanese online securities brokerage, GMO CLICK Securities are also group members. In 2011 a new Social Media Smartphone Platform segment was established bringing together group initiatives in social apps development, flash marketing and Android apps distribution. GMO Internet, Inc. is headquartered in Tokyo, Japan. Please visit http://www.gmo.jp/en for more information.

For further details please contact:

Steve Waite

GMO GlobalSign Ltd.

+44 1622 766766

press@globalsign.com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9421081.htm

By Katie Marsal

Published: 12:21 PM EST (09:21 AM PST)

A new rumor claims Apple is planning to release iPhoto ’12 on the Mac App Store this summer, with the new software bringing some of the features of iPhoto for iOS to the Mac.

The rumor comes from anonymous sources who spoke with the Dutch website Apple Weetjes, which does not have an extensive track record with respect to Apple rumors. It said the new version the photo editing software will be “largely inspired” by the newly released iPhoto for iOS.

The new iPhoto ’12 will reportedly allow users to create a photo album and share it via iCloud. This would replace the MobileMe gallery function currently found in iPhoto.

In addition, iPhoto ’12 is also rumored to allow users to easily transfer pictures from iOS devices with iPhoto installed. In this way, users could quickly edit and share photos between their Mac and iOS devices.

The report also said that photo retouching in iPhoto ’12 for Mac will be “inspired by iOS.” It said the new version will be available on OS X 10.7 Lion or OS X 10.8 Mountain Lion, but will not run on OS X 10.6 Snow Leopard.

iPhoto for iOS was launched on the App Store in March, and was introduced alongside the third-generation iPad. It was dubbed by Apple as a “reinvention” of the preexisting iPhoto for Mac.

Apple revealed last month that it had sold more than a million copies of iPhoto for iOS in less than 10 days of availability. It is available for $4.99 on the iOS App Store, and is compatible with both the iPhone and iPad.

On the Mac, iPhoto was last updated in October of 2010 along with iMovie and GarageBand in the iLife ’11 software suite. All three applications come free with every new Mac, while existing users can purchase the latest versions from the Mac App Store for $14.99 each.