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April 26th, 2012, 09:00 GMT · By Filip Truta

With over 550,000 apps on the Apple App Store, getting noticed becomes increasingly difficult. Is the app “Gold Rush”, as Steve Jobs put it, about to end? We don’t think so. Finally there is a cost-effective way for developers to increase their market reach.

Seattle, WA (PRWEB) April 26, 2012

Lumen Spark today released Alau.me, an iOS App Referral Tracking Platform. Alau.me allows app developers to create short referral links pointing to their app on the App Store and then track download conversions. In other words, track not just how many people clicked the link, but how many people went on to download and use the app.

“This is a great tool for anyone trying to promote a mobile app.” – said Brian Sabino, Lumen Spark co-founder. “Developers can now track end-to-end conversions from web, print and social media. With the rapid adoption of QR codes, this is a must-have solution for any developer who wants to see what messaging really drives downloads and refine their app marketing strategy”.

But there is so much more to it. Alau.me makes it easy for developers to create a referral program for their app – an important tool when it comes to app promotion. Once integrated, every user gets a unique referral link, which they can share with friends and followers via Facebook, Twitter or email.

“Now developers can reward end users for spreading the word about their app. In case of games for example, they could unlock additional levels. Word of mouth is incredibly powerful – that’s largely how Netflix and Dropbox grew to millions of users.” – added Christoph Zelazowski, Lumen Spark co-founder. For more information, watch the video on http://alau.me homepage.

Founded in 2009, Lumen Spark is a privately held software development company based in Seattle, Washington. With a focus on ease-of-use and meticulous attention to detail, Lumen Spark delivers best-of-class productivity software and development tools.

Apple, App Store and iOS are trademarks of Apple Inc. in the U.S. and other countries. QR Code is a trademark of DENSO WAVE Inc. in Japan and other countries. Other company and product names may be trademarks of their respective owners.

Christoph Zelazowski
Lumen Spark
206 498 8651
Email Information

This may be a minority viewpoint — in fact, I’m positive it’s a minority viewpoint — but I get far more excited about new versions of Apple’s iOS than I do about new iPhones and iPads. There’s only so much Apple can do to reinvent hardware that will always consist of thin slabs of glass and metal, but the potential to improve iOS is infinite.

So I’m excited about the company’s Worldwide Developer Conference, or WWDC for short. The company announced that it was holding the 2012 edition starting on June 11 in San Francisco this morning — presumably kicking off with a big keynote with lots of news — less than two hours later, the event sold out.

Apple’s WWDC site doesn’t explicitly say that it will be unveiling iOS 6 at the conference, but it seems like a good bet. With only six weeks to go until WWDC, the company surely isn’t going to hold another event to introduce the new version. And it needs to give developers the details and distribute beta versions so that the software is ready for the release of the new iPhone later this year.

(At least I’m assuming that when the the new iPhone shows up, it’ll be running a new version of iOS.)

At some point between now and June 11, I’ll share more thoughts about what I’d like to see in the new version of iOS — most of which involve making the iPad into an even more remarkable personal-computing device. But if you’ve got an iOS wish list of your own, I’d love to hear it right now in the comments.

TOKYO — Annual profit at Japanese mobile carrier Softbank Corp. surged 65 percent, driven by strong demand for Apple’s iPhone 4S.

Softbank, which did not break down quarterly numbers, Thursday reported a net profit of 313.8 billion yen ($3.9 billion) for the fiscal year through March, up from 189.7 billion yen the previous year.

Annual sales jumped nearly 7 percent to 3.2 trillion yen ($39.5 billion).

Tokyo-based Softbank credited the boost in earnings to iPhone 4S launched by Apple Inc. in October.

The fortunes of Softbank, once the underdog in Japan’s telecom industry, have improved after it started selling the iPhone in 2008.

Initially, Softbank was the only Japanese phone company to offer the iPhone. Rival KDDI Corp. began to sell the iPhone from late last year.

Softbank still remains the sole vendor of the popular iPad in Japan.

Softbank, which also offers fixed-line broadband services, has carried out an aggressive marketing drive in recent years, starring a talking white dog that has proved popular among Japanese.

Softbank’s success defied initial skepticism about embracing Apple products because of the strong position of local electronics makers previously reputed for the world’s most advanced cell phones.

Highlighting the success of that strategy was a key part of the earnings presentation by Softbank President Masayoshi Son, often praised as Japan’s Steve Jobs.

“Softbank was the first to focus all our managerial resources on smartphones,” Son said.

He said the three must-haves of the 20th Century — the washing machine, fridge and TV — had changed in the 21st century to the iPhone, iPad and cloud computing services.

Son has recently become highly visible in pushing solar technology. That has made him stand out even more because the government is eager to stick to nuclear power.

Japanese public interest in solar and other renewable energy has been growing since the March 11, 2011 tsunami set off a nuclear disaster in northeastern Japan.

___

Follow Yuri Kageyama on Twitter at http://twitter.com/yurikageyama

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

NEW YORK — The iPhone boosted struggling Sprint Nextel Corp. in the latest quarter, letting it beat ATT and perhaps even Verizon in recruiting high-paying phone subscribers to the Sprint network.

Sprint started selling the iPhone in October, after ATT and Verizon. To get it, it had to promise Apple that it would buy phones for $15.5 billion over four years — a big sum for a company in a precarious financial position — and analysts have noted that the phone could push Sprint over the edge, into bankruptcy.

But in the first quarter, the iPhone appeared to help Sprint recruit subscribers and get more money out of each one.

Sprint added a net 263,000 subscribers to the Sprint network on contract-based plans, which are the most lucrative. That was up just a smidgen from last year’s figure in the same quarter, but it comes as ATT and Verizon Wireless have seen big drops in new customers.

Excluding tablets, which earn lower fees, Verizon Wireless added a net of about 240,000 customers in the quarter, while ATT added 7,000.

The Sprint figure includes some tablets, but the number is likely small, because unlike Verizon and ATT, Sprint does not sell the iPad.

Sprint’s data network is much slower than Verizon’s or ATT’s, but it has been luring smartphone subscribers by offering unlimited data usage. ATT and Verizon Wireless have stopped signing up new customers for unlimited data plans, and ATT has started slowing down data usage severely once customers on its “unlimited data” plan hit certain usage limits.

On a call with analysts Wednesday, Hesse defended the iPhone, saying customer desire for the device and lower customer support costs justify the price.

“The evidence so far supports our decision to carry the phone,” Hesse said.

Sprint activated 1.5 million iPhones in the quarter, down from 1.8 million in the fourth quarter.

Helped by a $10 per month surcharge on smartphones imposed last year, Sprint’s wireless service revenue rose 7.4 percent from a year ago, compared to 7.7 percent at Verizon, which has had more time to sell the iPhone. At ATT, the figure was 4.3 percent.

“Sprint posted easily the most impressive (quarter) in U.S. telecom,” said Kevin Smithen, an analyst at Macquarie Securities.

Sprint shares 4 cents, or 1.6 percent, to $2.51 in mid-morning trading. The shares are still close to a three-year low of $2.10 hit in January.

However, Sprint’s contract subscriber additions turn into a net loss of 192,000 when the outdated Nextel network is included. Since buying Nextel in 2005, Sprint has struggled with the cost of running two disparate wireless networks, even as Nextel customers have cancelled service in droves. It’s scheduled to shut the network down next year.

The depreciation, or drop in value, of the Nextel network widened Sprint’s net loss from January through March to $863 million, or 29 cents per share. In the same quarter last year, the Overland Park, Kan., company’s loss was $439 million, or 15 cents per share.

Analysts polled by FactSet were on average expecting a loss of 42 cents per share. Sprint beat that with the help of the better service revenues and a one-time benefit from a cancelled network-sharing contract.

Revenue was $8.73 billion, up 5 percent from a year ago. Analysts were expecting $8.71 billion.

Sprint has already started thinning out the Nextel network, turning off cell towers. Steve Elfman, the head of network operations, said this shouldn’t affect service, since there are only 5.4 million Nextel subscribers left. That’s 10 percent of the overall number of Sprint Nextel customers.

On the radio frequencies freed up by the Nextel phase-out, Sprint is building a new fourth-generation, or 4G, wireless broadband network using the “LTE” technology ATT and Verizon are using. It’s reducing its reliance on Clearwire Corp.’s 4G network for data service for its smartphones. That means Clearwire 4G, which is based on an older network technology, is no longer a selling point for its smartphones. Sprint will now make Clearwire 4G available on phones for its Boost Mobile and Virgin Mobile pay-as-you go brands, Hesse said.

Sprint has 15.3 million pay-as-you-go subscribers, making it second only to Tracfone in the U.S. no-contract phone market.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Computerworld - Apple on Tuesday announced record first-quarter revenue on the back of soaring iPhone sales, with an assist from the iPad.

During an earnings call with Wall Street analysts and reporters, Apple said it had sold 35.1 million iPhones during the quarter, an increase of 88% from the same period a year ago, and 11.8 million iPads, well over twice as many it sold in the first quarter of 2011.

“[The iPhone] blew through our … forecast,” acknowledged Brian White of Topeka Capital Markets, which had pegged iPhone sales of just 29.6 million units.

Ezra Gottheil, an analyst with Technology Business Research, said the iPhone and iPad numbers showed “aggressive growth.”

Revenue of $39.2 billion was a record for any quarter that ended in March, although it was about $7 billion short of the all-time record set last quarter. Sales rose by 59% over the year-ago period, and the net profit of $11.6 billion, which also a record for the first quarter, was nearly double what the company booked in the first three months of 2011.

As has become the trend, Apple’s revenue was fueled by another big jump for the iPhone, the line that accounted for almost 58% of Apple’s revenue, an even larger percentage than last quarter’s 53% contribution.

It was the second consecutive quarter that the iPhone accounted for more than half of the company’s revenue.

“Apple is a phone company, but it’s not your father’s phone company,” Gottheil said about the iPhone’s contribution.

Apple’s 35.1 million iPhone sold was almost as high as the record 37 million units it sold last quarter. The 35.1 million number blew by the consensus estimates of Wall Street analysts, who again seriously underestimated sales by predicting Apple would sell just 31 million iPhones.

Among the sales drivers, said chief financial officer Peter Oppenheimer, were strong sales of the iPhone in China, where Apple sold five times as many units as in the year-ago quarter.

Apple began selling the iPhone 4S in China in mid-January, nearly three months after the U.S. launch, and two weeks into the quarter just reported.

Another contributing factor, said Oppenheimer, was an additional 2.6 million iPhones that Apple coaxed out of its suppliers during the quarter, a move that let the company meet demand for the first time since Apple introduced the iPhone 4S last October.

Sales of the iPad were also brisk, but did not match the blow-out quarter at the end of the 2011: Apple sold 11.8 million iPads, up 132% over the same quarter in 2011 but down 24% from the previous quarter.

The iPad brought in 16.8% of Apple’s income for the quarter.

One analyst noticed a drop in the average sales price (ASP) for the iPad line, and asked Oppenheimer if that meant the price cut on the iPad 2 had boosted sales, and if so, what that told the company about the business it could do with lower-priced tablets.

• Macs contribute record-low 13% to Apple’s revenue
• Update: Apple’s WWDC sells out in 2 hours
• iPhone sales boom pushes Apple to first-quarter records
• Apple revenue, profit jump as iPhone sales beat expectations
• New, sneakier Flashback malware infects Macs
• Flashback botnet not shrinking, huge numbers of Macs still infected
• Apple offers free OS X upgrade to prep for switch to iCloud
• Lessons for IT, Apple in Flashback brouhaha
• Apple delivers Flashback malware hunter-killer
• QuickPoll: How does the Flashback botnet infection affect Apple’s reputation for security?

More in Apple Update

Apple CEO Tim Cook delivered one of his zingiest zingers to date when asked during an earnings call Tuesday whether he thought the markets for tablets and laptops would eventually converge — a not-so-subtle reference to Microsoft’s plans to have its forthcoming Windows 8 operating system work on both tablets and PCs.

Cook didn’t mince words in his response.

“Anything can be forced to converge, but the problem is that products are about tradeoffs and you begin to make tradeoffs to the point where what you have left at the end of the day does not please the user,” Cook said. “You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.”

While Apple hasn’t embraced the toasterator approach to the extent Microsoft has, its OS X operating system, which runs on Macs, looks increasingly like its iOS operating system, which runs on iPads, iPhones and iPod touch devices. 9to5Mac declared the most recent version of OS X, Mountain Lion, evidence that the “iOS-ification of OS X continues” and pointed out that Mountain Lion “brings even more popular iOS features to the Mac platform,” such as Twitter integration, iMessage, and a Notification Center.

If Microsoft is pursuing the fridge-cum-toaster strategy, then maybe Apple’s taking the knife-cum-blender approach: Sure, it’s not whole-heartedly merging its mobile operating system with its desktop operating system, a la Microsoft, though it’s certainly taking bits and pieces from iOS and mixing them with OS X.

Cook’s Microsoft jab sparked a flurry of commentary in the Twitterverse. Microsoft spokesman Frank Shaw tweeted, “must be a typo. it’s not a toaster/fridge. It’s a toaster/oven. Those seem pretty popular. Just saying. #win8 #toasterovenFTW.”

The newly-birthed Twitter account @FridgeToaster got what might be the final word on the matter: “Hey, Tim Cook: Bite my shiny metal ass,” it tweeted.

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New iOS Identity Certificates allow organisations to control mobile device access to key business applications

London, UK (PRWEB) April 24, 2012

GlobalSign (http://www.globalsign.co.uk), one of the leading providers of Digital Certificates worldwide, is pleased to be able to demonstrate its new iOS Identity Certificates for iOS Device Authentication at Infosecurity Europe 2012, London. iOS Identity Certificates are designed specifically for use with iOS devices (iPad, iTouch, iPhone, etc.) to allow two-factor authentication to control access to corporate business services such as Exchange, ActiveSync, VPNs, WPA2, and Enterprise Wi-Fi networks.

Mobile devices have long been indispensable tools for any Enterprise or employee. The consumerisation of non-PC devices has led to a huge increase in the “Bring Your Own Device” (BYOD) culture within today’s business, with IT managers struggling to balance security with executive driven mandates to increase productivity by allowing such devices access to corporate networks.

iOS devices are now dominant in the workplace, accessing cloud services at nearly double the rate of Android. This is not unexpected given that Mobile/Tablet Operating System Trends (March 2012) data by NetMarketShare showed iOS had a 59.87% market share compared with 18.66% by Android. While this increased level of connectivity is beneficial for the Enterprise, opening sensitive business services to mobile device users creates serious security risks and vulnerabilities that must be addressed.

GlobalSign’s iOS Authentication solution mitigates these risks by allowing two-factor, certificate-based authentication. Network Administrators can issue Identity Certificates to known mobile devices, allowing users to access business services without relinquishing employee control of their mobile devices. The solution also allows administrators to ensure devices follow basic security policies, such as activation and minimum requirements for passcodes.

iOS Identity Certificates are managed via GlobalSign’s Enterprise PKI (ePKI) solution, a robust SaaS platform for managing multiple Digital Certificates. Key benefits to the ePKI service include:

– Easy management of Certificate lifecycles (issuing, revoking, cancelling, reissuing, etc.)

– Streamlined distribution of configuration profiles using the iPhone configuration utility,

        including passcode policies, Wi-Fi, VPNs, Exchange ActiveSync, or applications

– Simplified Certificate delivery with over-the-air enrolment

“The increased risk that come with mobile devices accessing corporate networks will be a hot topic here at InfoSec in London this week, and we believe GlobalSign’s iOS Identity Certificates are a perfect fit for the “bring your own device era”, said Lila Kee, Chief Product Officer, GlobalSign.” Organisations need a simple, cost-effective device authentication solution that allows IT managers to balance employee desire to use their iOS devices for work and the need to protect against unauthorised access to business applications.”

Enterprises can purchase iOS Identity Certificates for as few as 5 users, starting at an introductory pricing of £145 per year. Other volume pricing and validity periods are available; please contact GlobalSign directly to learn more.

For more information on GlobalSign’s iOS Authentication solution, please visit http://www.globalsign.co.uk/ios-authentication/ or visit Stand C81 at Infosecurity, Earls Court, London 24-26 April 2012 for live demonstrations.

About GMO GlobalSign

Established in 1996 and as a WebTrust accredited public certificate authority, GlobalSign offers publicly trusted SSL Certificates, EV SSL, Managed SSL Services, S/MIME email security and Code Signing for use on all platforms including mobile devices. Its Trusted Root solution uses the widely embedded GlobalSign Root CA certificates to provide immediate PKI trust for Microsoft Certificate Services and internal PKI, eliminating the costs of using untrusted Root Certificates. Its partnership with Adobe to provide Certified Document Services (CDS) enables secure digitally signed PDF documents, certified transcripts and e-invoices. These core Digital Certificate solutions allow its thousands of authenticated customers to conduct secure online transactions, data transfer, distribution of tamper-proof code, and protection of online identities for secure email and access control. The company has a history of innovation within the online security industry and has offices in the US, UK, Belgium, Japan, and China.

About GMO Internet Group

GMO Internet Group is one of the most comprehensive providers of industry-leading Internet services worldwide. As well as domain registration, web hosting, ecommerce, and payment processing businesses that each hold the top share in their respective markets in Japan, services operated by the group include Internet advertising, search engine marketing and research. Global online security brand GlobalSign and major Japanese online securities brokerage, GMO CLICK Securities are also group members. In 2011 a new Social Media Smartphone Platform segment was established bringing together group initiatives in social apps development, flash marketing and Android apps distribution. GMO Internet, Inc. is headquartered in Tokyo, Japan. Please visit http://www.gmo.jp/en for more information.

For further details please contact:

Steve Waite

GMO GlobalSign Ltd.

+44 1622 766766

press@globalsign.com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/4/prweb9421081.htm

April 24, 2012 9:47 pm

By Richard Waters and Chris Nuttall in San Francisco