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(Khaleej Times (United Arab Emirates) Via Acquire Media NewsEdge) DUBAI – Like other parts of the world, smartphones segment is growing fast in Gulf and Nokia will continue to invest in the region, general manager of lower Gulf Vithesh Reddy said.
Reddy claims that at least six out of 10 consumers use Nokia devices in the Middle East. Including other models, the world’s largest maker of cellphones by volume sold 12 million smartphones, accounting for €1.7 billion sales in the first quarter of 2012.
“In Gulf, I see opportunities are very interesting because these are countries with high GDP [gross domestic product] and a lot of people are very trendy and want to have latest and greatest gadgets or devices,” Reddy told Khaleej Times in an interview.
Citing another reason, he said: “We noticed and acknowledged that the Middle East consumers tend to replace a little bit more frequently compared to other markets.”
Nokia recently introduced its Asha device, means hope in Hindi, in the Middle East market, which is available with starting price of Dh288 and it goes more than Dh500 for dual-sim model. It will be officially launched on tomorrow in Dubai.
Talking about Asha, Reddy said it’s targeting a huge community of expatriates who cannot afford $500 smartphone. “Asha can download apps and you can even get push mails,” he added.
Reddy got his new position as general manger for lower Gulf GCC excluding Saudi Arabia and Yemen, after more than seven years of association with the Finnish company. “My priorities in my point of view is to continue investing and supporting our consumers through specifically retail experience as I think retails is very important,” he said.
Nokia launched its new line of Lumia-branded Windows phones last year. It started selling two Lumia models in November and unveiled two more this year in America. The Middle East launch of Nokia’s Windows phones is still awaited.
Defending the delay for Windows phone in the region, Reddy said that it’s a new platform and the company wants to ensure local relevance, local apps and Arabic is key requirements.
“We don’t want to compromise on consumer expectations and we are waiting for everything is ready for consumers before the launch of Lumia device in the region.”
He said: “We are very keen to see the success of our Windows strategy on our smartphones side.” Without mentioning the date, he said there will be a major announcement for the Windows phone in the region in near future.
“In the regional market it needs to be the best experience and it needs to be locally relevance that’s why we will do so carefully,” he added.
In the region the company is very much focused on local apps and local relevance and that’s the reason it records four million downloads per week in GCC. Most popular downloads are social networks such as facebook and twitter, Reddy said, adding that Saudi Arabia is ranked six globally in downloads.
“We have over 90,000 apps at the moment and out of that we have got over 2,500 local apps,” he added.
The Middle East market is very important for Nokia and the company had a lot of success in this market and Nokia is still a leading mobile vendor.
“We will keep investing in this market and also support local developers to go global,” he said.
Citing an example, he said in Kuwait a 19-years old student’s app, through Nokia store, touched by consumers in Paris, Singapore and Thailand.
Nokia devices are well designed and it’s very important along with innovation, he said, adding that delivering a right consumer experience is the company’s priority. I can humbly say: “We are serious what we want to do and where we want to go.”
Talking about competition with android and other app stores, he said Nokia respects competition and also enjoy competition. For us it’s a marathon rather than race, he added.
Direct billing
For the first time in the UAE, Nokia offers its consumers the option to purchase content from the Nokia Ovi store and directly bill them to their mobile operator either etisalat or du. Customers are able to conveniently and securely pay for any applications via their respective operator account and the costs will be automatically accrued. The service will either be charged as part of the customer’s monthly bill for post-paid accounts, or against their pre-paid airtime credit total.
The Nokia Ovi store is a one-stop-shop where consumers can download mobile games, applications, videos, images and personalized content to their Nokia devices and Nokia smart phones. Globally, Nokia consumers download over five million apps a day.
In addition to mobile account billing, consumers will continue to have the existing payment option via credit card. The mobile account billing is now available in the UAE and Saudi Arabia by four telecom operators, Reddy said. Main beneficiaries of this option are operators and developers on the one hand and consumer on the other hand, he added.
abdulbasit@khaleejtimes.com
(c) 2012 Khaleej Times. All Rights Reserved. Provided by Syndigate.info an Albawaba.com company
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